Aldus
Aldus Corporation (named after the 15th-century Venetian printer Aldus Manutius) was the inventor of the groundbreaking PageMaker software for the Apple Macintosh, a program that is generally credited with creating the desktop publishing (DTP) field. Founder and chairman of Aldus was Paul Brainerd.PageMaker was released in July 1985, and relied on Adobe's PostScript page description language. For output, it used the Apple LaserWriter, a Postscript laser printer. PageMaker for the PC was released in 1986, but by then the Mac was already the de facto DTP platform, with Adobe Illustrator and Photoshop completing the suite of graphic design software.
Aldus went on to offer their its Illustrator-like program, FreeHand, licensed from Altsys (who also developed Fontographer). Into the 1990s QuarkXPress steadily stole ground from PageMaker, and it seemed increasingly odd that Adobe — who had created PostScript, so vital to the working of DTP — still did not offer its own page layout application. This was resolved in September 1994 when Aldus was taken over by Adobe (a deal in which Freehand went to Macromedia). Today, Adobe's competition to QuarkXPress is Adobe InDesign, while PageMaker remains a part of its product offering for the low-end desktop publishing market.
