Betty Crocker

Betty Crocker, an invented persona, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.

Company executives chose the name "Betty" because it seemed warm and friendly to them. The surname "Crocker" was borrowed from retired executive William Crocker. In 1928 Washburn Crosby merged with five other milling companies to form General Mills, which continues to use the Betty Crocker brand on various products.