Buick
Buick is a brand used in the USA by automobile maker General Motors.
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2 Distinguishing Features 3 Geographical distribution 4 Buick cars 5 See also 6 External links and references |
Buick originated as an independent motor car manufacturer, the Buick Motor Company, incorporated on May 19, 1903 by David Dunbar Buick in Flint, Michgian. In 1904 the struggling company was taken over by James Whiting, who brought in William C. Durant to manage his new acquisition.
History
Buick Y-Job, 1938
At first, the different manufacturers who comprised General Motors competed against each other, but Durant put a stop to that. He wanted each General Motors division to target one class of buyer, and in his new scheme Buick was near the top -- only the luxurious Cadillac brand had more prestige. Even today, Buick retains that position in the GM lineup. The ideal Buick customer was comfortably off; not rich enough to afford a Cadillac nor want the ostentation, but definitely desiring a car a cut above the norm.
Buick's emblem is three shields arranged touching on a diagonal, within a ring.
A traditional Buick styling cue is three portholes or (later) vents on the front fender behind the front wheels.
Unlike some of GM's other brands, Buicks are largely restricted to the United States and Canada.
Buick cars are now also produced in China.
Distinguishing Features
Geographical distribution
Buick cars
See also
External links and references
