Ceroc

Ceroc is one of the most popular forms of Modern Jive, the generic dance style that derived in the 1980s from dances including Swing, Lindy Hop and Rock and Roll, the main innovation being to simlify the footwork.

According to the particular teacher, it may incorporate elements of other dance styles including Salsa and Tango.

Ceroc was started in London, England, by the Englishman James Cronin who had been living in France, where Swing / Rock and Roll dancing had not been so surpressed by the onslaught of Disco. Ceroc, in fact, is an abbreviation of the French C'est le Roc (It's Rock).

Cronin, his brother and a friend hired Porchester Hall in 1980 and put up some posters. Around 80 people turned up. Within 3 months the numbers had grown to 700.

In common with many of the other forms of Modern Jive, Ceroc is operated as a franchise business, and Ceroc is a registered trademark of Ceroc Enterprises Ltd, founded in 1991.