Master P

Master P (born April 29, 1970) is a rapper, known for his work as the head of No Limit and the rappers signed to it. He comes from New Orleans and attended the University of Houston on a basketball scholarship, but soon moved to Richmond and dropped out, taking business class at Merritt Junior College. Using his grandfather's inheritance, Master P formed No Limit as a record store, then turned it into a label.

Master P's debut album was The Ghetto Is Trying to Kill Me; it was followed by a compilation of No Limit artists called West Coast Bad Boyz. No Limit launched a string of hits, popular among mainstream audiences in spite of critical cries of a watered-down sound. Master P's own solo albums include 99 Ways to Die, Ice Cream Man, Ghetto Dope and Da Last Don. Master P then financed two films, I'm Bout It and I Got the Hook Up before trying to return to basketball. He returned to music with 1999's Only God Can Judge Me, followed by Ghetto Postage.

He is also the brother of his labelmates C-Murder and Silkk Tha Shocker.

Master P has since gone on to have his own flavor of rapsnacks potato chips: platinum barbecue.