Typography
Typography (performed by a typographer) is the art of arranging letters on a page to be printed, usually for a combination of aesthetic and functional goals.
While the term orthography usually refers to correct writing in general, typography includes:
- thoughtful selection and use of typefaces (fonts);
- correct use of emphasis;
- optional decoration such as initials;
- adhering to rules of typographical syntax, such as when to use a hyphen vs. a dash, or what glyphs to use for quotation marks, which varies greatly among different languages.
Note that type design is generally considered a separate activity from typography, although it can be considered a branch thereof.
| Table of contents |
|
2 Important typographers and type designers 3 Related articles 4 Resources 5 Web-Links |
Typography is directing a message.
Only who knows the rules can break them when necessary.
Anyone meaning to be an expert at types, because he could read it, is quite fine mistaken.
The whole is more than the addition of its parts.
For design, the unprinted area is more important than the printed.
Good typography explains the content, not the designer.
In all arts the believe in counting and measuring leeds to the greatest mistakes.
Also the printed looks either good or bad, anyhow it always looks like somehow; and just this look marks its aesthetic value.
Quotations
Günter Gerhard Lange, found on typolis.de
found on typolis.de
Jan Tschichold, found on typolis.de
Laotse, found on typolis.de
Joachim Opfer, found on typolis.de
Kurt Weidemann, found on typolis.de
Paul Renner, found on typolis.de
Paul Renner, found on typolis.deImportant typographers and type designers
Related articles
Resources
Web-Links
